"Luxury is not the possession of wealth—it is the mastery of experience, the art of presence, and the quiet confidence that whispers, rather than shouts."
Through the lens of behavioral economics, luxury thrives on psychology: costly signaling turns long waitlists into status markers, mimetic desire makes exclusivity irresistible, and the endowment effect elevates value by letting clients feel stewardship before ownership. These subtle cues transform mere products into coveted symbols of identity, ensuring demand is not just sustained—but amplified by the very barriers that guard it.
