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The business of desire.
Essays by Kartikeya Srivastava on why people buy, how brands earn a premium, and what company filings reveal.
Behind the purchase
A coffee brand charges more for the same cup size. A fashion house makes its logo harder to spot. What gives those choices value in a buyer’s eyes?
Selected essays
Start with the economics of a ten-minute grocery order, or explore how quiet luxury turns discretion into a signal of status.
Let's Grow Together
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