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The business of desire.
Essays by Kartikeya Srivastava on why people buy, how brands earn a premium, and what company filings reveal.
What does a ten-minute grocery order earn?
Blinkit, Zepto and Swiggy Instamart each tell a different story about the cost of speed. Follow one order through the company filings.
Selected essays
Start with the economics of a ten-minute grocery order, or explore how quiet luxury turns discretion into a signal of status.
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